Alpha Trade Online Trading Website
Alpha Trade Online Trading Website
Alpha Trade Online
Trading Website
Most trusted partner for stock market success.
Most trusted partner for stock market success.
Most trusted partner for stock market success.
Skills
Skills
Skills
UX research, UI Design,
Web Design.
UX research, UI Design,
Web Design.
UX research, UI Design,
Web Design.
Role
Role
Role
Product Designer (UI/UX).
Product Designer (UI/UX).
Product Designer (UI/UX).
Project Duration
Project Duration
Project Duration
2 Weeks (40+ Hours)
2 Weeks (40+ Hours)
2 Weeks (40+ Hours)
Tools Used
Tools Used
Tools Used
Figma,
Abode Illustrator.
Figma,
Abode Illustrator.
Figma,
Abode Illustrator.
Designed by Self-Direction and Feedback from the Mentors.
Designed by Self-Direction and Feedback from the Mentors.
Overview
Overview
Overview
Alpha Trade is a stock market trading website that offers a variety of features and tools to help users make informed investment decisions. The website gives users access to real-time market data, news, and analysis from leading experts. Alpha Trade also offers a variety of trading tools, including charting, technical indicators, and backtesting.
Alpha Trade is a powerful tool for stock market investors of all experience levels. The website's comprehensive features and tools make it easy for users to stay informed about the market and make investment decisions.
Alpha Trade's real-time market data, news, and analysis from leading experts are valuable features for experienced investors who need to stay informed about the market. The website's charting, technical indicators, and backtesting tools are also valuable for experienced investors who need to conduct their research and develop their trading strategies. Overall, Alpha Trade is a well-designed and well-rounded stock market trading website that offers a variety of features and tools to help users of all experience levels make informed investment decisions.
Alpha Trade is a stock market trading website that offers a variety of features and tools to help users make informed investment decisions. The website gives users access to real-time market data, news, and analysis from leading experts. Alpha Trade also offers a variety of trading tools, including charting, technical indicators, and backtesting.
Alpha Trade is a powerful tool for stock market investors of all experience levels. The website's comprehensive features and tools make it easy for users to stay informed about the market and make investment decisions.
Alpha Trade's real-time market data, news, and analysis from leading experts are valuable features for experienced investors who need to stay informed about the market. The website's charting, technical indicators, and backtesting tools are also valuable for experienced investors who need to conduct their research and develop their trading strategies. Overall, Alpha Trade is a well-designed and well-rounded stock market trading website that offers a variety of features and tools to help users of all experience levels make informed investment decisions.
Alpha Trade is a stock market trading website that offers a variety of features and tools to help users make informed investment decisions. The website gives users access to real-time market data, news, and analysis from leading experts. Alpha Trade also offers a variety of trading tools, including charting, technical indicators, and backtesting.
Alpha Trade is a powerful tool for stock market investors of all experience levels. The website's comprehensive features and tools make it easy for users to stay informed about the market and make investment decisions.
Alpha Trade's real-time market data, news, and analysis from leading experts are valuable features for experienced investors who need to stay informed about the market. The website's charting, technical indicators, and backtesting tools are also valuable for experienced investors who need to conduct their research and develop their trading strategies. Overall, Alpha Trade is a well-designed and well-rounded stock market trading website that offers a variety of features and tools to help users of all experience levels make informed investment decisions.
Designed by Self-Direction and
Feedback from the Mentors.
Background
Background
Background
From the beginning of Human Civilization, Global Trade has been developed steadily. The most essential period of Global trading is the 18th and 19th centuries. With the help of New technologies, such as steamships and railroads, made Trading it possible to transport goods more quickly and efficiently. Due to the two consecutive biggest wars of the 20th century,
The creation of international organizations such as the World Trade Organization (WTO) helped to promote free trade and reduce barriers to trade. Today, global trade is more interconnected than ever before. Goods and services are produced and consumed all over the world, and supply chains are often global in nature. The total value of global trade in goods and services in 2022 was estimated to be over $28 trillion. Some of the key trends in the history of global trade are Growth, Globalization, Diversification, and Technology. Technology has revolutionized digital trading by making it more efficient, accessible, transparent, and sophisticated.
New trends such as AI, blockchain, and quantum computing are poised to further disrupt the market. Nowadays, Online platforms (such as Fidelity, Charles Schwab, E-TRADE, etc.) These popular platforms of global trade have some real convenience limitations such as Limited Product selection, Lack of personalized support, Outages and slowdowns during peak trading times, Hidden fees, etc.
From the beginning of Human Civilization, Global Trade has been developed steadily. The most essential period of Global trading is the 18th and 19th centuries. With the help of New technologies, such as steamships and railroads, made Trading it possible to transport goods more quickly and efficiently. Due to the two consecutive biggest wars of the 20th century,
The creation of international organizations such as the World Trade Organization (WTO) helped to promote free trade and reduce barriers to trade. Today, global trade is more interconnected than ever before. Goods and services are produced and consumed all over the world, and supply chains are often global in nature. The total value of global trade in goods and services in 2022 was estimated to be over $28 trillion. Some of the key trends in the history of global trade are Growth, Globalization, Diversification, and Technology. Technology has revolutionized digital trading by making it more efficient, accessible, transparent, and sophisticated.
New trends such as AI, blockchain, and quantum computing are poised to further disrupt the market. Nowadays, Online platforms (such as Fidelity, Charles Schwab, E-TRADE, etc.) These popular platforms of global trade have some real convenience limitations such as Limited Product selection, Lack of personalized support, Outages and slowdowns during peak trading times, Hidden fees, etc.
From the beginning of Human Civilization, Global Trade has been developed steadily. The most essential period of Global trading is the 18th and 19th centuries. With the help of New technologies, such as steamships and railroads, made Trading it possible to transport goods more quickly and efficiently. Due to the two consecutive biggest wars of the 20th century,
The creation of international organizations such as the World Trade Organization (WTO) helped to promote free trade and reduce barriers to trade. Today, global trade is more interconnected than ever before. Goods and services are produced and consumed all over the world, and supply chains are often global in nature. The total value of global trade in goods and services in 2022 was estimated to be over $28 trillion. Some of the key trends in the history of global trade are Growth, Globalization, Diversification, and Technology. Technology has revolutionized digital trading by making it more efficient, accessible, transparent, and sophisticated.
New trends such as AI, blockchain, and quantum computing are poised to further disrupt the market. Nowadays, Online platforms (such as Fidelity, Charles Schwab, E-TRADE, etc.) These popular platforms of global trade have some real convenience limitations such as Limited Product selection, Lack of personalized support, Outages and slowdowns during peak trading times, Hidden fees, etc.
Problems
Problems
Problems
Global trading platforms often have complex and cluttered user interfaces, which can be difficult for new and experienced traders alike to navigate. This can lead to frustration, errors, and missed opportunities.
Many global trading platforms offer limited customization options, which can make it difficult for traders to tailor the platform to their individual needs. This can be a particular problem for experienced traders who have complex trading strategies.
Global trading markets are constantly moving, so it is important for traders to have access to real-time data and updates. However, many global trading platforms do not provide this level of support.
When traders have problems with their global trading platform, they need to be able to get help quickly and easily. However, many global trading platforms have poor customer support.
Global trading can be complex and risky, so it is important for traders to have access to educational resources to help them learn and improve their skills. However, many global trading platforms do not provide these resources.
Global trading platforms often have complex and cluttered user interfaces, which can be difficult for new and experienced traders alike to navigate. This can lead to frustration, errors, and missed opportunities.
Many global trading platforms offer limited customization options, which can make it difficult for traders to tailor the platform to their individual needs. This can be a particular problem for experienced traders who have complex trading strategies.
Global trading markets are constantly moving, so it is important for traders to have access to real-time data and updates. However, many global trading platforms do not provide this level of support.
When traders have problems with their global trading platform, they need to be able to get help quickly and easily. However, many global trading platforms have poor customer support.
Global trading can be complex and risky, so it is important for traders to have access to educational resources to help them learn and improve their skills. However, many global trading platforms do not provide these resources.
Global trading platforms often have complex and cluttered user interfaces, which can be difficult for new and experienced traders alike to navigate. This can lead to frustration, errors, and missed opportunities.
Many global trading platforms offer limited customization options, which can make it difficult for traders to tailor the platform to their individual needs. This can be a particular problem for experienced traders who have complex trading strategies.
Global trading markets are constantly moving, so it is important for traders to have access to real-time data and updates. However, many global trading platforms do not provide this level of support.
When traders have problems with their global trading platform, they need to be able to get help quickly and easily. However, many global trading platforms have poor customer support.
Global trading can be complex and risky, so it is important for traders to have access to educational resources to help them learn and improve their skills. However, many global trading platforms do not provide these resources.
Proposed Solutions
Proposed Solutions
Proposed Solutions
Global trading platforms should simplify their user interfaces and make them more user-friendly. This can be done by using clear and concise language, organizing information logically, and using intuitive design elements.
Global trading platforms should offer more customization options to their users. This could include the ability to customize the layout of the platform, the types of information that are displayed, and the tools that are available.
Global trading platforms should provide real-time data and updates to their users. This could include streaming quotes, charting tools, and news and analysis.
Global trading platforms should improve their customer support. This could include offering 24/7 support, providing multiple support channels (e.g., phone, email, chat), and hiring experienced and knowledgeable support staff.
Global trading platforms should provide educational resources to their users. This could include articles, tutorials, webinars, and live training.
Global trading platforms should simplify their user interfaces and make them more user-friendly. This can be done by using clear and concise language, organizing information logically, and using intuitive design elements.
Global trading platforms should offer more customization options to their users. This could include the ability to customize the layout of the platform, the types of information that are displayed, and the tools that are available.
Global trading platforms should provide real-time data and updates to their users. This could include streaming quotes, charting tools, and news and analysis.
Global trading platforms should improve their customer support. This could include offering 24/7 support, providing multiple support channels (e.g., phone, email, chat), and hiring experienced and knowledgeable support staff.
Global trading platforms should provide educational resources to their users. This could include articles, tutorials, webinars, and live training.
Global trading platforms should simplify their user interfaces and make them more user-friendly. This can be done by using clear and concise language, organizing information logically, and using intuitive design elements.
Global trading platforms should offer more customization options to their users. This could include the ability to customize the layout of the platform, the types of information that are displayed, and the tools that are available.
Global trading platforms should provide real-time data and updates to their users. This could include streaming quotes, charting tools, and news and analysis.
Global trading platforms should improve their customer support. This could include offering 24/7 support, providing multiple support channels (e.g., phone, email, chat), and hiring experienced and knowledgeable support staff.
Global trading platforms should provide educational resources to their users. This could include articles, tutorials, webinars, and live training.
Final Goal
Final Goal
Final Goal
The ultimate goal of making a trading website is to create a user-friendly, efficient, and secure platform that allows traders of all skill levels to access and execute trades with confidence. This means creating a website that is easy to navigate, provides real-time data and updates, offers a variety of customization options, and takes security seriously.
A well-designed trading website can help traders make informed decisions and improve their chances of success. It can also help businesses to attract new customers and grow their market share.
When designing a trading website, it is important to consider the needs of both traders and the business. Traders need a website that is easy to use and provides them with the information and tools they need to make informed trading decisions. Businesses need a website that is secure and reliable, and that can help them to attract and retain customers.
By focusing on the needs of both traders and the business, UI/UX designers can create trading websites that are successful for everyone involved.
The ultimate goal of making a trading website is to create a user-friendly, efficient, and secure platform that allows traders of all skill levels to access and execute trades with confidence. This means creating a website that is easy to navigate, provides real-time data and updates, offers a variety of customization options, and takes security seriously.
A well-designed trading website can help traders make informed decisions and improve their chances of success. It can also help businesses to attract new customers and grow their market share.
When designing a trading website, it is important to consider the needs of both traders and the business. Traders need a website that is easy to use and provides them with the information and tools they need to make informed trading decisions. Businesses need a website that is secure and reliable, and that can help them to attract and retain customers.
By focusing on the needs of both traders and the business, UI/UX designers can create trading websites that are successful for everyone involved.
The ultimate goal of making a trading website is to create a user-friendly, efficient, and secure platform that allows traders of all skill levels to access and execute trades with confidence. This means creating a website that is easy to navigate, provides real-time data and updates, offers a variety of customization options, and takes security seriously.
A well-designed trading website can help traders make informed decisions and improve their chances of success. It can also help businesses to attract new customers and grow their market share.
When designing a trading website, it is important to consider the needs of both traders and the business. Traders need a website that is easy to use and provides them with the information and tools they need to make informed trading decisions. Businesses need a website that is secure and reliable, and that can help them to attract and retain customers.
By focusing on the needs of both traders and the business, UI/UX designers can create trading websites that are successful for everyone involved.
Design Process
Design Process
Research
Research
Ideate
Ideate
Visualize
Visualize
Prototype
Prototype
Test
Test
Research
Research
Research
Expectation
Expectation
Expectation
Researching Multiple users and platforms that are convenient for my core project is vastly essential. Research helps me learn everything about users, including their immediate problems, hopes, fears, skills, limits, thoughts, and goals. This is essential for creating solutions later on.
Researching Multiple users and platforms that are convenient for my core project is vastly essential. Research helps me learn everything about users, including their immediate problems, hopes, fears, skills, limits, thoughts, and goals. This is essential for creating solutions later on.
Methodologies
Methodologies
Methodologies
Step 1: Competitor Analysis
Step 1: Competitor Analysis
Step 1: Competitor Analysis
Analyzed 3 competitor stock market trading websites to identify best practices and areas for improvement.
Conducted market research to understand the latest trends and developments in the stock market trading industry.
Compare and contrast the different features and designs of the competitor websites and the overall market trends to identify opportunities to create a more user-friendly, effective, and innovative trading experience.
Analyzed 3 competitor stock market trading websites to identify best practices and areas for improvement.
Conducted market research to understand the latest trends and developments in the stock market trading industry.
Compare and contrast the different features and designs of the competitor websites and the overall market trends to identify opportunities to create a more user-friendly, effective, and innovative trading experience.
Step 2: User Research
Step 2: User Research
Step 2: User Research
Conducted 4 user interviews to understand the needs, pain points, and behaviors of target users.
Analyzed the findings to identify key insights into user experience.
Conducted 4 user interviews to understand the needs, pain points, and behaviors of target users.
Analyzed the findings to identify key insights into user experience.
Market Research
Market Research
Market Research
Market research is essential for UI/UX case studies because it helps designers understand the target market and users, identify opportunities, validate ideas, and measure success. It is key to designing user-friendly and effective products and services.
Market research is essential for UI/UX case studies because it helps designers understand the target market and users, identify opportunities, validate ideas, and measure success. It is key to designing user-friendly and effective products and services.
Capitalization
Capitalization
Capitalization
The global stock market is the largest asset class in the world, with a capitalization of over $127 trillion. It is expected to continue to grow in the coming years, driven by factors such as the increasing global population, the rising middle class, and the growing popularity of investing in stocks.
The global stock market is the largest asset class in the world, with a capitalization of over $127 trillion. It is expected to continue to grow in the coming years, driven by factors such as the increasing global population, the rising middle class, and the growing popularity of investing in stocks.
The global stock market capitalization increased from $101 trillion in 2020 to $127.6 trillion in 2022. (Source: World Federation of Exchanges)
The average annual growth rate of the global stock market over the past 10 years is 10%. (Source: S&P Global)
The stock market is a volatile asset class, but it has historically outperformed other asset classes, such as bonds and cash, over the long term.
The global stock market capitalization increased from $101 trillion in 2020 to $127.6 trillion in 2022. (Source: World Federation of Exchanges)
The average annual growth rate of the global stock market over the past 10 years is 10%. (Source: S&P Global)
The stock market is a volatile asset class, but it has historically outperformed other asset classes, such as bonds and cash, over the long term.
Dynamism
Dynamism
Dynamism
The stock market is constantly evolving, and it is important to stay up-to-date on the latest trends and developments. This includes understanding new technologies, such as blockchain and artificial intelligence, that are impacting the stock market.
The stock market is constantly evolving, and it is important to stay up-to-date on the latest trends and developments. This includes understanding new technologies, such as blockchain and artificial intelligence, that are impacting the stock market.
In 2022, global investment in blockchain-related startups reached $30 billion. (Source: PitchBook)
In 2023, the global market for artificial intelligence in the stock market is expected to reach $10.7 billion. (Source: MarketsandMarkets)
The increasing digitization and automation of the stock market are leading to new opportunities for investors, such as the ability to trade more frequently and efficiently.
In 2022, global investment in blockchain-related startups reached $30 billion. (Source: PitchBook)
In 2023, the global market for artificial intelligence in the stock market is expected to reach $10.7 billion. (Source: MarketsandMarkets)
The increasing digitization and automation of the stock market are leading to new opportunities for investors, such as the ability to trade more frequently and efficiently.
Confidence
Confidence
Confidence
It is important to understand the needs and pain points of stock market investors in order to design products and services that meet their needs. This includes understanding the different types of investors, their investment goals, and the challenges they face.
It is important to understand the needs and pain points of stock market investors in order to design products and services that meet their needs. This includes understanding the different types of investors, their investment goals, and the challenges they face.
In 2022, 65% of stock market investors were retail investors. (Source: World Federation of Exchanges)
The top three investment goals of stock market investors are retirement planning, wealth accumulation, and capital preservation. (Source: Charles Schwab)
Stock market investors are increasingly looking for tools and resources that can help them make informed investment decisions and manage their risk.
In 2022, 65% of stock market investors were retail investors. (Source: World Federation of Exchanges)
The top three investment goals of stock market investors are retirement planning, wealth accumulation, and capital preservation. (Source: Charles Schwab)
Stock market investors are increasingly looking for tools and resources that can help them make informed investment decisions and manage their risk.
Competitive Research
Competitive Research
Competitive Research
In this Phase, I have researched 6 popular stock market giants. I observe their features, Limitations, and their powerful sights. firstly, I have got their features and bound them in the perspective of Limitations and Insights.
In this Phase, I have researched 6 popular stock market giants. I observe their features, Limitations, and their powerful sights. firstly, I have got their features and bound them in the perspective of Limitations and Insights.
Equally important is researching enterprises pioneering in stock market trading platforms, as their solutions to similar problems will provide insights into their strengths and weaknesses, as well as any gaps in features that Alpha Trade could address. I analyzed 6 competitors. I have conducted a thorough analysis of 3 key competitors here.
Equally important is researching enterprises pioneering in stock market trading platforms, as their solutions to similar problems will provide insights into their strengths and weaknesses, as well as any gaps in features that Alpha Trade could address. I analyzed 6 competitors. I have conducted a thorough analysis of 3 key competitors here.
Design Process
Research
Ideate
Visualize
Prototype
Test
User Behaviour
User Behaviour
User Behaviour
The average trading volume on stock markets worldwide in 2022 was 108.6 trillion dollars. This means that an average of 108.6 trillion dollars worth of stocks were traded every day on stock markets worldwide.
The average trade size on stock markets worldwide in 2022 was 12,000 dollars. This means that the average stock trade involved 12,000 dollars worth of stock.
The most active trading days on stock markets worldwide are typically Mondays and Fridays. This is because many investors choose to buy or sell stocks at the beginning or end of the week.
The most popular asset classes among stock market trading platform users worldwide are stocks, bonds, and forex.
The most popular trading strategies among stock market trading platform users worldwide are day trading, swing trading, and position trading.
Findings
Findings
Findings
Stock market trading platform users are mostly male. According to a recent survey, 72% of stock market trading platform users worldwide are male.
Stock market trading platform users are relatively young. The average age of a stock market trading platform user is 35 years old.
Stock market trading platform users are well-educated. The majority of stock market trading platform users have a college degree or higher.
Stock market trading platform users are mostly male. According to a recent survey, 72% of stock market trading platform users worldwide are male.
Stock market trading platform users are relatively young. The average age of a stock market trading platform user is 35 years old.
Stock market trading platform users are well-educated. The majority of stock market trading platform users have a college degree or higher.
Stock market trading platform users are experienced investors. The average stock market trading platform user has been investing for over 5 years.
Stock market trading platform users are active traders. The average stock market trading platform user places over 10 trades per month.
Stock market trading platform users are experienced investors. The average stock market trading platform user has been investing for over 5 years.
Stock market trading platform users are active traders. The average stock market trading platform user places over 10 trades per month.
User Persona
User Persona
User Persona
After analyzing the research findings in the affinity map, I created a user persona to represent the primary target audience. With my deep understanding of my audience's goals and needs, I use user personas to represent key audience segments. This helps me prioritize solving the most critical problems, addressing the major needs of my most important users. User personas are both fictional and realistic, providing a vivid and relatable representation of my target audience.
After analyzing the research findings in the affinity map, I created a user persona to represent the primary target audience. With my deep understanding of my audience's goals and needs, I use user personas to represent key audience segments. This helps me prioritize solving the most critical problems, addressing the major needs of my most important users. User personas are both fictional and realistic, providing a vivid and relatable representation of my target audience.
Name: Tanjid Islam
Name: Tanjid Islam
Name: Tanjid Islam
Age: 45 years
Age: 45 years
Age: 45 years
Gender: Male
Gender: Male
Gender: Male
Occupation: Businessmen
Occupation: Businessmen
Occupation: Businessmen
Location: Chattogram, Bangladesh
Location: Chattogram, Bangladesh
Location: Chattogram, Bangladesh
Alex is a 45-year-old business owner living in London. He has been investing in stocks for over 10 years, but he considers himself to be a novice trader. He is looking for a stock market trading platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time.
Alex is a 45-year-old business owner living in London. He has been investing in stocks for over 10 years, but he considers himself to be a novice trader. He is looking for a stock market trading platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time.
"I'm a busy business owner with a limited amount of time to invest in the stock market. I want to be able to make informed trading decisions quickly and easily, but I don't have the time to learn complex trading strategies."
"I'm a busy business owner with a limited amount of time to invest in the stock market. I want to be able to make informed trading decisions quickly and easily, but I don't have the time to learn complex trading strategies."
"I'm a busy business owner with a limited amount of time to invest in the stock market. I want to be able to make informed trading decisions quickly and easily, but I don't have the time to learn complex trading strategies."
Goals:
Goals:
Goals:
Alex's goal is to make money by investing in stocks.
He wants to be able to make informed trading decisions quickly and easily.
He wants to be able to invest in the stock market without having to learn complex trading strategies.
He wants to be able to access his trading account and place trades from anywhere.
Alex's goal is to make money by investing in stocks.
He wants to be able to make informed trading decisions quickly and easily.
He wants to be able to invest in the stock market without having to learn complex trading strategies.
He wants to be able to access his trading account and place trades from anywhere.
Needs:
Needs:
Needs:
Alex needs a stock market trading platform that is easy to use.
He needs a platform that provides him with access to real-time data and charts.
He needs a platform that provides him with simple and effective trading tools.
He needs a platform that he can access from anywhere, including mobile devices.
Alex needs a stock market trading platform that is easy to use.
He needs a platform that provides him with access to real-time data and charts.
He needs a platform that provides him with simple and effective trading tools.
He needs a platform that he can access from anywhere, including mobile devices.
Motivations:
Motivations:
Motivations:
Alex is motivated by the potential to make money by investing in the stock market.
He is also motivated by the challenge of making informed trading decisions.
Alex is motivated by the potential to make money by investing in the stock market.
He is also motivated by the challenge of making informed trading decisions.
Frustrations:
Frustrations:
Frustrations:
Alex is frustrated by stock market trading platforms that are difficult to use.
He is also frustrated by platforms that require users to have a lot of knowledge and experience in order to make informed trading decisions.
Alex is frustrated by stock market trading platforms that are difficult to use.
He is also frustrated by platforms that require users to have a lot of knowledge and experience in order to make informed trading decisions.
Use Scenario
Use Scenario
Use Scenario
After observing the User persona, I described my persona in a specific situation when he can use the product.
After observing the User persona, I described my persona in a specific situation when he can use the product.
Goal
Goal
Make money by investing in stocks.
Make money by investing in stocks.
Pain Points
Pain Points
Doesn't have a lot of time to invest in the stock market.
Doesn't have a lot of knowledge or experience in stock trading.
Finds stock market trading platforms to be difficult to use.
Is frustrated by the lack of simple and effective trading tools.
Needs a platform that he can access from anywhere.
Doesn't have a lot of time to invest in the stock market.
Doesn't have a lot of knowledge or experience in stock trading.
Finds stock market trading platforms to be difficult to use.
Is frustrated by the lack of simple and effective trading tools.
Needs a platform that he can access from anywhere.
Solution
Solution
A stock market trading platform that is:
A stock market trading platform that is:
easy to use.
provides access to real-time data and charts.
provides simple and effective trading tools.
easy to use.
provides access to real-time data and charts.
provides simple and effective trading tools.
Benefits
Benefits
Save time and effort on stock trading.
Make more informed trading decisions.
Increase the chances of making profitable trades.
Be able to trade from anywhere.
Save time and effort on stock trading.
Make more informed trading decisions.
Increase the chances of making profitable trades.
Be able to trade from anywhere.
Purchase Trigger
Purchase Trigger
Alex will be triggered to purchase a stock market trading platform if he can find one that meets all of his needs and solves his pain points. He is willing to pay a premium for a platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time.
Alex will be triggered to purchase a stock market trading platform if he can find one that meets all of his needs and solves his pain points. He is willing to pay a premium for a platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time.
Second Thoughts
Second Thoughts
The cost of the platform.
The security of the platform.
The reliability of the platform.
The quality of the customer support.
Whether or not the platform is right for his specific needs and trading style.
The cost of the platform.
The security of the platform.
The reliability of the platform.
The quality of the customer support.
Whether or not the platform is right for his specific needs and trading style.
Is This a Match?
Is This a Match?
Is This a Match?
Yes, this is a match for Alex. He is looking for a stock market trading platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time. He is also willing to pay a premium for a platform that meets his needs.
Yes, this is a match for Alex. He is looking for a stock market trading platform that is easy to use and provides him with the tools and information he needs to make informed trading decisions in a limited amount of time. He is also willing to pay a premium for a platform that meets his needs.
Ideate
Ideate
Ideate
How Might We…?
How Might We…?
How Might We…?
To frame a problem-solving challenge, I create user-centered problem statements (POVs) to guide ideation, and open-ended questions (HMWs) to spark brainstorming. I develop these statements and questions based on the insights and needs I gather from my empathy map.
To frame a problem-solving challenge, I create user-centered problem statements (POVs) to guide ideation, and open-ended questions (HMWs) to spark brainstorming. I develop these statements and questions based on the insights and needs I gather from my empathy map.
To generate my brainstorming results, I brainstormed solutions to each HMW question until I felt like I had a good range of ideas.
To generate my brainstorming results, I brainstormed solutions to each HMW question until I felt like I had a good range of ideas.
HMW design a navigation system that is easy to understand and use, even for new users?
HMW design a navigation system that is easy to understand and use, even for new users?
Use clear and concise labels for all navigation elements.
Avoid using jargon or technical terms that new users may not understand.
Provide visual cues to help users understand how to navigate the website. For example, you could use different colors or icons to represent different sections of the website.
Offer a guided tour or tutorial for new users.
Provide a search function so that users can easily find the information they are looking for.
Use clear and concise labels for all navigation elements.
Avoid using jargon or technical terms that new users may not understand.
Provide visual cues to help users understand how to navigate the website. For example, you could use different colors or icons to represent different sections of the website.
Offer a guided tour or tutorial for new users.
Provide a search function so that users can easily find the information they are looking for.
HMW design a way to organize and display information in a clear and concise way?
HMW design a way to organize and display information in a clear and concise way?
Use a hierarchy to organize information into logical categories.
Use headings and subheadings to break up large blocks of text.
Use bullet points and numbered lists to make information easy to scan.
Use tables and charts to present complex data in a visually appealing way.
Use white space to make the layout of the website easy to read and understand.
Use a hierarchy to organize information into logical categories.
Use headings and subheadings to break up large blocks of text.
Use bullet points and numbered lists to make information easy to scan.
Use tables and charts to present complex data in a visually appealing way.
Use white space to make the layout of the website easy to read and understand.
HMW design educational resources and tools that help users learn about the stock market and financial investing?
HMW design educational resources and tools that help users learn about the stock market and financial investing?
Create a glossary of terms to define common financial terms.
Write articles and blog posts that explain complex financial concepts in a simple and easy-to-understand way.
Create interactive tutorials and simulations to help users learn about the stock market and financial investing.
Offer live webinars and Q&A sessions with financial experts.
Provide a community forum where users can ask questions and share advice with each other.
Create a glossary of terms to define common financial terms.
Write articles and blog posts that explain complex financial concepts in a simple and easy-to-understand way.
Create interactive tutorials and simulations to help users learn about the stock market and financial investing.
Offer live webinars and Q&A sessions with financial experts.
Provide a community forum where users can ask questions and share advice with each other.
HMW design features and tools that help users make informed trading decisions?
HMW design features and tools that help users make informed trading decisions?
Provide users with access to real-time market data and analysis tools.
Develop tools that help users create and track watchlists.
Offer risk calculators and other tools to help users assess their risk tolerance.
Provide educational resources on technical analysis and other trading strategies.
Offer access to trade alerts and other notifications so that users can stay up-to-date on market movements.
Provide users with access to real-time market data and analysis tools.
Develop tools that help users create and track watchlists.
Offer risk calculators and other tools to help users assess their risk tolerance.
Provide educational resources on technical analysis and other trading strategies.
Offer access to trade alerts and other notifications so that users can stay up-to-date on market movements.
Product Goals
Product Goals
Product Goals
I used my HMW questions and brainstormed solutions to identify project goals that would guide the future development of Bhuku's mobile application and serve as rubrics for determining which features to include. I summarized the user goals from my user persona and empathy map and established business goals based on the project brief. The whole realization is here.
I used my HMW questions and brainstormed solutions to identify project goals that would guide the future development of Bhuku's mobile application and serve as rubrics for determining which features to include. I summarized the user goals from my user persona and empathy map and established business goals based on the project brief. The whole realization is here.
Site Map
Site Map
Site Map
With the product's ultimate goals in mind, I set out to structure Alpha Trade. To best showcase it, I decided to use a sitemap. A sitemap provides a visual overview of the content's structure, relationships, and hierarchy. You can visit the full sitemap here.
Task Flow
Task Flow
Task Flow
To enhance user navigation and identify the primary user flow for performing tasks, I developed three task flows focusing on AlphaTrade's key features. This approach enabled me to clearly define the design scope, thoroughly consider the necessary steps, and comprehensively evaluate the user experience. The complete task flow is here.
To enhance user navigation and identify the primary user flow for performing tasks, I developed three task flows focusing on AlphaTrade's key features. This approach enabled me to clearly define the design scope, thoroughly consider the necessary steps, and comprehensively evaluate the user experience. The complete task flow is here.
User Flow
User Flow
User Flow
Visualize
Visualize
Visualize
Sketches
Sketches
Sketches
Following the development of task flows and user flows, I transitioned to sketching low-fidelity screens. This approach allowed me to rapidly capture my ideas on paper and explore them thoroughly before diving into the intricate process of digitalization. All the sketches are here.
Following the development of task flows and user flows, I transitioned to sketching low-fidelity screens. This approach allowed me to rapidly capture my ideas on paper and explore them thoroughly before diving into the intricate process of digitalization. All the sketches are here.
Mid-Fidelity Wireframes
Mid-Fidelity Wireframes
Mid-Fidelity Wireframes
With a clear visual direction for the layout established, I transitioned from sketches to low-fidelity wireframes, introducing greater detail and precision. This process enabled me to focus on visual consistency and hierarchy prior to applying styles. The wireframes incorporate common design patterns proven effective in competitor products and elements that directly address user goals, needs, frustrations, and motivations. All the Wireframes are here.
With a clear visual direction for the layout established, I transitioned from sketches to low-fidelity wireframes, introducing greater detail and precision. This process enabled me to focus on visual consistency and hierarchy prior to applying styles. The wireframes incorporate common design patterns proven effective in competitor products and elements that directly address user goals, needs, frustrations, and motivations. All the Wireframes are here.
UI Kit
UI Kit
UI Kit
I developed a UI kit that embodies the brand attributes of AlphaTrade. The app's name, AlphaTrade, encourages users to enter their actual trading identities.
I developed a UI kit that embodies the brand attributes of AlphaTrade. The app's name, AlphaTrade, encourages users to enter their actual trading identities.
Prototype
Prototype
Prototype
Final Design
Final Design
Final Design
After completing all the research and ideation, I finally came in a space to set the final design with all the experience through these process.
After completing all the research and ideation, I finally came in a space to set the final design with all the experience through these process.
Test
Test
Test
Usability Testing
Usability Testing
Usability Testing
I conducted initial user testing with three individuals to identify areas for improvement and enhance the overall user experience. Here are some key takeaways.
I conducted initial user testing with three individuals to identify areas for improvement and enhance the overall user experience. Here are some key takeaways.
Pain Point 1: Overwhelming Interface.
Pain Point 1: Overwhelming Interface.
Fix: Implement a simplified and intuitive interface that caters to both novice and experienced traders. Prioritize essential information and streamline navigation to minimize cognitive overload.
Fix: Implement a simplified and intuitive interface that caters to both novice and experienced traders. Prioritize essential information and streamline navigation to minimize cognitive overload.
Pain Point 2: Lack of Real-Time Updates.
Pain Point 2: Lack of Real-Time Updates.
Fix: Ensure seamless real-time data updates across all market segments to empower traders with accurate and timely information for informed decision-making.
Fix: Ensure seamless real-time data updates across all market segments to empower traders with accurate and timely information for informed decision-making.
Pain Point 3: Limited Customization.
Pain Point 3: Limited Customization.
Fix: Provide customizable features, such as personalized watchlists, customizable charts, and adjustable data visualizations, to cater to individual trading preferences and styles.
Fix: Provide customizable features, such as personalized watchlists, customizable charts, and adjustable data visualizations, to cater to individual trading preferences and styles.
Lesson-Learned
Lesson-Learned
Lesson-Learned
Thorough market research and analysis are essential for informed investment decisions.
A well-defined investment strategy aligned with your risk tolerance and goals is crucial.
Discipline and emotional control are paramount to avoid impulsive trading.
Diversification across asset classes and sectors reduces overall portfolio risk.
Continuous learning and adaptation are key to staying ahead of market changes.
Professional guidance can provide valuable insights and personalized strategies.
Risk management strategies help minimize potential losses.
Thorough market research and analysis are essential for informed investment decisions.
A well-defined investment strategy aligned with your risk tolerance and goals is crucial.
Discipline and emotional control are paramount to avoid impulsive trading.
Diversification across asset classes and sectors reduces overall portfolio risk.
Continuous learning and adaptation are key to staying ahead of market changes.
Professional guidance can provide valuable insights and personalized strategies.
Risk management strategies help minimize potential losses.
Thorough market research and analysis are essential for informed investment decisions.
A well-defined investment strategy aligned with your risk tolerance and goals is crucial.
Discipline and emotional control are paramount to avoid impulsive trading.
Diversification across asset classes and sectors reduces overall portfolio risk.
Continuous learning and adaptation are key to staying ahead of market changes.
Professional guidance can provide valuable insights and personalized strategies.
Risk management strategies help minimize potential losses.
Maintenance
Maintenance
Maintenance
I will continue to refine and enhance this product by addressing critical issues in a prioritized manner.
I will continue to refine and enhance this product by addressing critical issues in a prioritized manner.
Visit Other Project
Visit Other Project